Increasingly, I get eblasts that start "Picked especially for you..."
Amazon made this popular, and I still enjoy its missives, because it actually has made picks for me, based on sophisticated algorithms. I don't always buy, but I am always interested in learning about new books that may be an enjoyable read.
Unfortunately, very few of the blasts I receive from other e-marketers have anywhere near Amazon's sophistication. And, rather than helping, they are annoying.
In fact, they are destructive. Not to me, but to the brand.
If you claim you're personalizing something, then do it. No excuses. Otherwise it is worse than spam.
Business savvy matters.
Amazon made this popular, and I still enjoy its missives, because it actually has made picks for me, based on sophisticated algorithms. I don't always buy, but I am always interested in learning about new books that may be an enjoyable read.
Unfortunately, very few of the blasts I receive from other e-marketers have anywhere near Amazon's sophistication. And, rather than helping, they are annoying.
In fact, they are destructive. Not to me, but to the brand.
If you claim you're personalizing something, then do it. No excuses. Otherwise it is worse than spam.
Business savvy matters.
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