Monday, May 25, 2009

How not to make a sale


Have you ever been so put off by bad selling that you simply walked, even when you were really, really ready to buy?

My wife and I did just that yesterday - stunned that the retail establishment drove us do this in the midst of the worst recession most of us have ever seen. But the really sad thing to me is that management wasted all its marketing, branding and PoS advertising investments by cutting investments in its people.