Branding overload

Last week I wrote about the brander's paradise that is South Beach. This week, I spent some time in Manhattan, which most would think of as a brander's paradise.

But right now I only feel fatigue. And I'm not just talking about Times Square.

Manhattan, everywhere, overloads the senses.

What experience are you delivering?

South Beach, where I live, is a brander’s paradise.

No, I’m not just talking about the ubiquitous retailers, including Sunglass Hut which opens its largest store in the nation tomorrow or the always-packed Apple store.