Peter Drucker always asked every one of his clients four questions:
1. Who is your customer?
2. What does your customer consider value?
3. What are your results with customers?
4. Does your customer strategy work well with your business strategy.
If the answers to these don't cause you to rethink your business, you're not thinking hard enough about the answers.
Client focus matters.
1. Who is your customer?
2. What does your customer consider value?
3. What are your results with customers?
4. Does your customer strategy work well with your business strategy.
If the answers to these don't cause you to rethink your business, you're not thinking hard enough about the answers.
Client focus matters.
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