Answer these questions:
- How and why customer purchasing preferences are changing?
- How and why specific channels are responding to offerings of various rivals?
- Which suppliers are leaders in providing lowest cost and/or highest quality services, supplies and components?
- What is the entry sequence of new offerings into the market?
- Which technologies are being displaced by new emerging technologies?
- What competitor initiatives are changing the basis of competition?
- How is the industry evolving and what is the impact?
The bad news is that you will find holes in your current growth strategy.
The good news is that you'll find some great opportunities.
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