Tuesday, February 5, 2013

How're you going to hit your growth targets?

It's February and you may be starting to wonder how you'll hit your growth targets.

Forbes just wrote  that the 134 S&P 500 companies reporting 4Q12 results grew revenues at 2.2%. And, for 2013, the Institute of Supply Management reports US companies will grow between 4% to 4.5%, on average.

Is average good enough for you?

If not, how are you going to grow? Exhort the sales force to close more business? Push R&D to add new features? Launch new advertising?

Successful companies don't do more of the same. They develop deep market insights, challenge orthodoxies, drive real innovation and redesign their businesses (more on each of these in upcoming posts).

What are you doing?



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