Herewith are some of my favorites (from a blog I posted several years ago):
Phil Kotler: "Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others."
George Day: "Understanding, attracting, and keeping valuable customers."
Sergio Zyman: "Selling more stuff to more people more often for more money more efficiently."
Peter Drucker: "The aim of marketing is to know and understand the customer so well the product or service fits him [or her! - DH] and sells itself."
Theodore Levitt: "Marketing is a stepchild in most corporations because of an overemphasis on creating and selling products. But selling is not marketing. [Selling] is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs."
What are your favorites? Leave a comment.
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