Is it
Reactive? Does it focus on promoting new initiatives or products developed elsewhere?
Passive? Does it respond to requests for marketplace information to strategy, sales or new product development teams?
Proactive? Does it actively develop marketplace intelligence as inputs to decision-making processes?
A driver? Is it actively engaged in creating new initiatives and developing the necessary insight required for innovative new factor, operational, organizational and marketplace strategies and plans?
Which role should it play?
Reactive? Does it focus on promoting new initiatives or products developed elsewhere?
Passive? Does it respond to requests for marketplace information to strategy, sales or new product development teams?
Proactive? Does it actively develop marketplace intelligence as inputs to decision-making processes?
A driver? Is it actively engaged in creating new initiatives and developing the necessary insight required for innovative new factor, operational, organizational and marketplace strategies and plans?
Which role should it play?
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