Forget Everything that Got You Here

You've just landed that CMO or executive marketing job you've wanted for years.

Congratulations! Bask in the glory.

For about a minute.

Now focus on this: 45 months* - or if you're in healthcare, automotive, restaurant or communications / media, 28 to 32 months.

That’s the average life of a CMO (and if you're not the CMO, you need to start thinking about his or her replacement...)

And that’s the good news – the lifespan is up from 23 months in 2006! But less than four years is hardly a career, and what you do during three critical time periods will determine your success, and your tenure:

• The first 90 days
• The next nine months
• The third year.

Forget everything that got you here. You've spent years perfecting your craft, be it market research, offerings development, channel marketing, messaging, sales enablement, events or digital marketing. You've become an expert.

But your new job is going to be much different.

So, time to get to work - you have no time to waste: the clock is ticking.

Next: Surviving in the Marketing Jungle

*“Chief marketing Officer Tenure Now at 45 Months,” SpencerStuart