Companies seeking a growth agenda face a number of challenges:
- How do we identify big business ideas?
- Do we stay in current markets, creating new portfolios? Do we enter new therapeutic areas?
- How do we launch a growth agenda without losing ground on efficiency gains?
- How do we structure the accountabilities and the incentives to make this a successful initiative?
- How do we change long established mindsets that keep the organization from seeing and acting on new opportunities in the market place?
- How do we launch a growth initiative that has the full ownership of the management team?
- How do we ensure that this exercise goes beyond brainstorming ideas for growth to executing them?
- How do we effectively engage the business developers / sales force in a new initiative?
And what are you doing about them?
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